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21-Feb-2012

Phink TVs Viral Video Chart 11

viral video production company in london

It’s been a while since our last viral video production entry… September last year to be in fact (Busy times!) but this is something we just had to share.

The latest intern to join our online video production entourage, David ‘Ray’ Manta (aka Sir Manta) had a nice idea for a Valentine’s Day online video. So in the Phink TV spirit of DOING instead of TALKING we assigned Ray a (small) video production budget and a few resource’s to see what he could come up with.

Music Video Production Forum 2 Highlight Video

phink tv music video production forum jan 2012

An Inspiring Night at Church

music video production company forum london

Last Thursday saw the return of our Music Video Production Forum with a modest yet mighty BANG! We saw over 250 attendees from the music and video production industry coming together for a genuinely open discussion (and sometimes heated debate) on all things music video related.

John Guest Corporate Video

west london online corporate video production

The latest corporate video production from Phink TV is now up on the work page. It’s a marketing promo commissioned by John Guest who are the world leaders in push fit solutions explaining what they do and how they do it.

LOreal Paris Online Promo

Before we saw the end of a great year that was 2011, L'Oreal Paris comissioned Phink TV to film and edit 150 auditions for a co-star alongside Cheryl Cole in the next advert for Casting Crème Gloss.

Music Video Production Forum 26 Jan 2012

music video production forum shoreditch church

Social Video: How to measure the success of your campaign

My blog post this week aims to unveil the mysteries surrounding measuring ROI of a social video campaign. I've lost count of the amount of times I hear companies being put off by social media let alone social video - and you know what, good on them. This is the best way to approach social media, with caution! So what stops people using social video for their business? 99% of the time its because they don't know how to measure the success, or the ROI. My blog will hopefuilly demystify this curious subject.

Forget Viral Video: How to reach new customers with Social Video for SMEs

The eternal question of how to acquire new customers is on the minds of almost every business. Its a dog eat dog world out there, and everyone is under pressure to work faster and smarter and constantly be looking at new strategies to acquire these elusive new customers. My blog post will look at offering you an answer to this, and you won't need to look too far. The blog post is aimed at marketing agencies and SME's, with some actionable points for you to takeaway.

Top Marketing Trends for 2012

I'm sure we'd all like to know what the trends are for 2012. What's hot? And what's not? The principles of marketing do not change - it always concerns itself with the 4P's, Product, Price, Promotion and Place. With the internet and how it has evolved and continues to, the promotional and placement of marketing strategies has changed enormously. My post is really concerned with the trends that as a business owner, you ignore at your peril. And the great thing is that you don't need a crystal ball to make the most of these trends. We are building on what we already know.

Phink TVs £1000 Music Video Prize

Luti Fagbenle, Phil Tidy and US Studios famous for producing music videos for Snoop Dogg, Flo Rida, Wiley and Oasis. Will be judging music video productions from young and aspiring UK directors at Phink TV’s Music Video Production Forum on Thursday, 26th January 2012.

Creative Sales Person Needed

London based video production company Phink TV are on the hunt for a unique sales person that stands above the crowd to help acquire new clients as we come into an exciting time of growth! Applicants can come from any background but must have...

New Era Introducing

Last week saw the gallery opening of New Era Introducing in Shoreditch Underground, off Brick Lane in East London. On display were a multitude of customised hats created by people across the globe, who entered them for New Era Introducing.

Music Video Production with After Effects

Camera Crew Hire for ESPN TV Show

If you thought we we’re a little quiet last week, that’s because we were trapped in the space between Birmingham and London where you don’t GO, you GO THROUGH! The Phink TV camera crew hire was stuck in the badlands of Milton Keynes producing the UK leg of ESPN show “One in a Billion.” Which is the hunt for the next Indian Formula One Driver to join the Force India Team.

Phink TVs Music Video Production Chart - The Reckoning

This is one epic fondoo of scrificial kids and smelly rockers melting over the warm bread of middle earth! Seriously though, this has some of the most beautiful imagery we've seen in a music video production for a while...

Phink TVs Viral Video Production Chart: 10

iphone 5 viral video production company london

You might of already seen this amazing viral video production about some concept's for the iPhone 5. This CG iPhone 5 has advanced iPhone features such as a sleeker iPhone design, a laser keyboard & holographic display all rolled into this viral video with over 21,000,000 views. The computer generated Concept iPhone 5 features is an massive leap from the iPhone 4 or even the 3gs some of you still rock!!

Online Video Production for London Fashion Week

This weekend we we're filming online video production for Toni & Guy TV at London Fashion Week. online video production london fashion week They held their own show on the Thursday previous hosted by Naomi Campbell which marked the release of their new product range with Unilever. While also being the main sponsors for the Issa Show "I Love Rio" at Somerset house, and Mark Williamson the following Sunday at the Tate Modern. online video production company When filming online video production it's important to cover the entire event... that includes the after parties BTW!

Phink TVs Music Video Production Chart - Let You Go

We had to get this one into our music video production chart after it’s producer Phil Tidy featured it in his talk at our Music Video Forum.

Live Event Filming Bank Holidays!

Last Friday our Production Co-Ordinator Bettina and myself were sitting in the office nursing a couple of hangovers from our intern Nick's leaving drinks the night before. It must have been around 5:30pm and the bank holiday weekend was just about to suck us up as the phone rings.…
“Does Phink TV do Live Event Filming?” the voice on the other end asks.
“Yes Suur!” I respond, realising how much Nurofen I had taken looking at the empty capsules on my desk…
“Good!...I need 5 cameras, 1 crane and some one to do the live vision mixing for this Sunday and Monday at Hammersmith Apollo!”…
“Ok” I say…“Let me call around and see if I can get the crew together.”
Suddenly my hangover is lifted like OJ Simpson's conscious will never be and I turn to Bets who’s already making calls looking for Live Vision Mixers. I make a call to our Jib Op who’s on a month long excursion around South East Asia but reckons he’s back Saturday night and can be at the Apollo first thing Sunday! Then I get hold of James at Focus 24 as he’s closing up and tell him we need 5 EX3 kits dropping off Sunday at Hammersmith? As always he pulls a grand father clock out the bag and sorts the kit, agreeing to drop the consignment before seeing his beloved Spurs get whooped 5-1 to Man City. We book in the great George Maysbury and Mike Hopkins to back us up on cameras, but the vision mixer is proving a tad difficult at such short notice.
After calling and emailing anyone that ever gazed upon a Live Vision Mixer or has an inkling what live event filming is about, we eventually find an engineer, a mixing desk, talkback units and enough cables to reel the Titanic back to Liverpool… I call the client and confirm “We’re ON!”
When we get to the Apollo Sunday morning things start to become more apparent, its an AfroBeat Festival with the likes of Wizkid, PSquare and headliners Dbanj & the Mo-Hits (all of which are now on constant rotation in the office, “WE ARE AFRICANS!”) I firstly meet with Anthony, the straight talking stage manager and agree where we can set up our kit and Jib and get to work. The first night goes smoothly but it becomes very obvious very quickly we’re going to need earplugs for the next night!
That Monday (while I should of been pointlessly shopping or at the cinema enjoying my Bank Holiday!) I’m shooting in the pit just front of stage. We have Ady Directing the live vision mix in my headset screeching over broken English and over excited oestrogen:
“MARK, we’re coming to you, hold it steady,steady…. Ok George over to you now…steady.. STEADY!” and so on until I swear he says:
“OK, Kanye West is coming on”… I’m thinking “What!!!” while concentrating on my STEADY mid shot. Low and behold Kanye appears running towards the front of stage for a rendition of “All of the Lights.” The volume in the room times by 10 and I like to think I keep my composure. They finish the track and Kanye places he’s chain over Dbanj explaining to the crowd that he’s the newest signing to his label “GOOD Music” (Getting Out Our Dreams) bridging the gap between African and Western artists.

Latest Web Development Work

See our latest website work for Hoxtonlabs...

Jar Family Poolie Strut (Official Release)

Our favourite band from the North East - The Jar Family, just released their first single "Poolie Strut." (Video shot and edited by Phink TV)

Phink TVs Viral Video Production Chart 9

These days the key to good viral video production is not just an interesting video, but creating a conversation around it.

Music Video Production Forum August 2011

A big big thank you to everyone that came down and joined us last Thursday for the first ever Music Video Production Forum. Shoredtich Church was an epic venue, the speakers we're so varied and inspiring while the participation from the crowd, unifying!

Music Video Production Ray Foxx ft Lovelle - La Musica

Last week London's top camera crew shot a music video for Defected Records next release "La Musica" produced by Ray Foxx featuring Lovelle. camera crew hire london

Bad Corporate Video Production at its Best

Nowadays everyone and their accountant want or need to get involved with corporate video production. It’s becoming more and more recognised as the best online format for communicating your brand message or complicated services. I was scanning through a magazine the other day and caught myself thinking “can I be bothered to read all this? Surely there’s a website with a video I can see on my phone.” And behold there was!

Social vs Viral Video Marketing

There is constant confusion around the subject of social videos and viral videos. It was all so much easier back in the day when online video channels were simply used as a form of personal expression, where brands dared not go, and before the proliferation of brands on social media, or even the idea of social media.

Music Video Production Forum

Phink TV are putting together a free evening of insight and talks from the top of the UK’s music video production industry. Set in Shoreditch Church on August 11th at 7-9pm,

Social Revolution in Video

Business can no longer ignore social media and the use of video to help them grow. As I've said in a previous post, albeit in a sensational tabloid-like manner; if you don't use video marketing your business will die! The video I've used provides a quick, and inspiring way to bash you with the truth.

Phink TVs Viral Video Production Chart 8

What the hell...This is like something out of really bad independent mexican cinema!...

Your business will die without online video

Publishing videos on Facebook and Twitter

Cannes Live Event Filming: Day 5

BON VOYAGE...It's almost time for us to leave!

Cannes Live Event Filming: Day 4

Today in Cannes, we've been listening to Dr Edward Bono, the king of lateral thinking.

Cannes Live Event Filming: Day 3

Today we had a discussion with Robert Redford about what's happening to content and content producers as consumers move online.

Cannes Live Event Filming: Day 2

Today we took a seminar called "Rethinking Paid, Earned and Owned: New Rules for Driving Marketing Performance"

Cannes Live Event Filming: Day 1

This week we're in CANNES!!! Famous for red carpets and hollywood stars. No wonder we fit in like bacon at a bahmitzva.

Phink TVs Viral Video Production Chart 7

YES! Check out this sick viral video production!!! Jed Mildon doing the worlds first ever triple back flip in Taupo New Zealand.

Music Video Production Company Facts

A music video production company is a production house specialising in music promos. Clients will include labels either major or independent as well as artist management. The real benefit in using a music video production company is tapping into their network of suppliers, freelancers and the benefit of insurance cover as well as accounts with equipment / lighting hire companies. Look at them as taking on the headache like a paracetamol in the migraine of music promotion!

The Jar Family - Pooley Strut Music Video

This weekend we were shooting the first music video for our friends The Jar Family a collective of five singer/song writers from Hartlepool in the North East of England. They resemble a British acoustic/folk version of the Wu Tang Clan as they realise that through collaboration they could both achieve more and better fulfill themselves creatively.

Phink TVs Music Video Production Chart - Vertical Lines

Maybe this is just a joke or a sign of a good sense of humor..the artist name is Leather Hands, after all!! But I daresay this is a music video production that knows how to hold a man's attention.

Music Video Production Future

Indie Rock band Arcade Fire have breathed new life into music video production by using HTML5 and Google Maps API in their last music video for "The Wilderness Downtown." - Be careful clicking the link as you might spend the rest of the day wondering around the town you grew up in.. TRUE STORIES!

Why are Dance Music Videos so Sexy?

Why do most dance music videos shamelessly portray imagery of almost naked ladies eating things like hotdogs or ice creams in an intended manner, hmmmm? Not that we have a problem with it, but why have the videos become synonymous with girls in bikini’s or tight gym wear dancing in dusty, cold warehouses?

We phink its because the dance music video audience is probably the least likely to give a dam about the video content and to busy standing on their desks in the office dancing. It’s not so much about the songs meaning or the clever compositing effects that’s been used in the video. Its how the track makes you feel, does it make you want to dance?

Ok so that said, now we just need to get the music spread as far as possible. So what sells…SEX sells! So put lots of sexual content (within reason) in the dance music video and watch it spread like wildfire, it’s a cheap trick but it works and always will.

What do you think would happen if you made a dance music video with really “ugly” people jiving to the latest Swedish House Mafia tune?

Would it stand out?

Albany Down - South of the City Music Video

Albany Down a British four piece own a unique style of contemporary blues/rock are about to be all over the place.

Phink TVs Viral Video Production Chart: 6

"Prince Charles breakdancing with black youths" is probably our favourite YouTube title of all time on so many levels!

5 “Best” Eurovision Song Videos of 2011

For the Eurovision Song contest 2011 we thought we should compile a list of our favourite music videos for the competition. To be honest some are quite good, so here’s our pick of the bunch.

5. Nina – Magical (Serbia)

Danica "Nina" Radojčić was born in 1989 and is professionally known by her mononym “Nina,” clever! She graduated from high school as a “valedictorian” (us neither?) and is now studying Faculty of Pharmacy. Kristina Kovac actually composed and originally sang the song, but after seeing Nina on YouTube with her specific interpretation, voice quality, young energy and charm, Kristina thought she would be the best “solution” for the song. To be fair it’s a good song and alright video…

Whats the future of plastic packaging?

Last Thursday and Friday Phink TV was contracted to shoot and edit a video for potential investors about Green Bottle a "planet friendly packaging" that's poised to attack the plastic bottle industry.

Could You Model for New Look?

Last Saturday the Phink camera crew we're hired for New Look at Lakeside while they cast customers to model their Men's, Women's, Inspired, Tall and Maternity ranges.

Phink TVs Music Video Production Chart - Priestbird

The music video production for Diamond by Priestbird is crazed nu age psychedelic concoction of Sea Monsters, Cave Man Rockers, and Cacti that kicks you off your chair and into the oil that was your brian. It's basically a acid trip gone wrong from Director: Ron Wynter, Producer: Elayne Blyth, Production Company: Greencard, DP: Adam Newport and Editor Graham Reznick.

5 Great Camera Crew Flubs

Phink TVs Viral Video Production Chart: 5

Back once again with the latest viral videos. While shooting the recent Pepsi ad on a beach in California, one of the crew wants to see if our Becks can kick 3 "soccer" balls into separate bins 100 meters away.

Our 5 Top Music Video Productions

I wish I never asked but after much debate and tantrums here’s our top 5 music video production’s in no order other than alphabetical!

Phink TVs Music Video Production Chart - Beastie Boys

Ch-Ch-Ch-Check it out! The Beastie Boys are back from the future in this star studded teaser featuring Seth Rogen, Elijah Wood and Danny McBride as the boys themselves while featuring cameos from Ted Danson and Steve Buschemi amongst others.

Corporate Video Budgeting Tips

Due to the economic slump we’re all in at the moment, while some corporate production budgets have been slashed, executives still want to push ahead and stand out from the crowd. Here’s some tips on how to producer great corporate video without having to pawn your limbs!

Pre production…

The key to good budgeting and keeping your costs down as much as possible is good planning with lots of lead-time. If you have plenty of time leading into a project you are far more likely to get favourable rates from freelancers than asking them last minute to come and help out. And if time is on your side then you can work with the location managers or studio on when best and quietest time will be for you to hire and agreeing on some sort of off peak rate.
Sometimes when we deal with really tight corporate video production budgets we will try and hire a studio over night to get a more favourable rate. At least that way the studio manager is literally making money in their sleep and we get full use of the space.

Teaming up and saving costs…

We have found that if the corporate client has to work to a budget then the best bet is to pull together and work as a team in order to get the best result from the available funds. The Director will usually draw up a storyboard and off the back of this the producer compiles a list of locations, props and wardrobe needed to achieve the given vision.
This document can then be hosted online through Google Docs and everyone involved in the project can highlight which items or locations they can source for free or a minimal fee.

Crewing…

Depending what the budget is I wouldn’t recommend cutting back on the crewing of any corporate video production as this can obviously have very real repercussions and affect the final result. There are 3 main elements to any crew, Camera, Lighting and Sound. Normally the best way to cut back on this is to get a videographer to handle all 3 but they will quickly get tired, impatient and possible stressed out. It’s best that you have someone that understands all the elements like a professional Director of Photography but other people to actually operate them. The best way to do this is to hire runners that have corporate video production experience and looking to expand their knowledge.
Then for you’re actual runners you could find film students or graduates that need to establish contacts within the industry while getting the much needed experience to attain paid work. To be honest we are ever weary of not paying people for projects especially corporate video production as sometimes let you down and it could become hard to rely on them. Paying people really helps you to secure the end result you want.

Talent…

More than likely you script we’ll require some type of acting or voiceovers. If you can’t afford to us a talent agency then there are some great websites like Starnow, where professional and amateur talent can search and find auditions for short films, music and corporate videos. If your not paying then we stress you should at least feed them, cover any travel and give them a master of the finished edit for their showreel (providing the client doesn’t mind.)

Post Production…

When it finally comes to the postproduction we recommend you don’t cut back and here’s where you put the majority of the budget to good use. Sometimes an editor can either save a project or really lift one with some motion graphics or knowing how to use the best footage available.
I really hope this advice helps next time you working on a corporate video production and just remember video production is problem solving at the end of the day.

Phink TVs Viral Video Production Chart: 4

A Justin Beiber impersonator managed to dupe 100's of screaming "Beliebers" from the roof of a hotel in Zurich. Phink TV's favourite 17 year old pop star was in town for the European leg of his world tour... check out the hysteria.

Online Video Production - Its the Future!

In 2011 there are 1000’s of video based websites including YouTube, Vimeo, Dailymotion, and Metacafe. Nowadays it’s almost unusual if you haven’t viewed an online video in the last 1-hour, be it an advertising banners, music video or some sort of must see viral. Through this we have seen the gap between video production companies and home enthusiasts disappear. Now we have marketing agencies trying to produce online video production that looks amateur and fit in amongst other widely shared content.
These days people are spending more time online than in front of the TV. With an average of 780 hours of video is uploaded to YouTube every hour which will only increase. A recent study from F.N Magrid Associates has stated that 5 percent of “onliners” view video content daily, while 24 percent weekly and 26 percent view it once a month. london online video production

So what’s the future for online video production? Something that’s becoming more and more widespread amongst the corporate world is “Webinars.” This is when an individual or business can set up a video conversation with their network including Facebook friends and Twitter followers at a given time live. The broadcaster is streamed direct to a participant who can then share the feed and interact with the conversation adapting and creating content as they go.
Also the concept of a virtual living room will become standard place, whereby instead of going to the cinema we will be able to watch films together but not in the same room. Sites like EpixHD are working on a feature that allows users to invite their friends to watch a movie in real-time while they can instant message each other during the film. We might also see the comments that appear under an online video start to feature on the screen whilst it’s playing, this has been coined ‘vommenting.’ Which is basically commentating on what is happening in the content of a video at any specific moment; similar to what Soundcloud have done with their timeline comments.

Within 10 years online video production will be the most influential and available form of communication since printed text! The tools for recording video and the means of getting it online will only get cheaper and faster making online video more and more predominant on the web. I would imagine that devices such as camera phones will become further interconnected so you can stream or embed footage to a friends device or direct to a website in real-time.

In 2010 the online video advertising market hit $2.5 billion with no sign of stopping due to Ad-marketing executives now understand how engaging and direct the medium really is. Online video ads have emerged as a big revenue stream for video sites and a great way for brands to target they’re chosen market. For instance if a promoter wants to advertise their next event with Napalm Death headlining at Brixton Academy, what better way then to advertise on all Napalm Death music videos viewed from London based IP addresses?

Online Video Production the Story So Far

In 1964 the RAND Corporation went public about proposing to build a post nuclear communications system that would have no central authority and be able to operate even in disrepair. Throughout the 60’s RAND, MIT and UCLA researched into this decentralized, invincible network until in 1967 Britain’s National Physical Laboratory produced the first fully functioning prototype, which lead to a more ambitious project under the Pentagon's Advanced Research Projects Agency. Back then the component parts to the network were 15 extremely high-speed computers that were good for data swapping among national research institutions. This was the start of what we now call the Internet.

Phink TVs Music Video Production Chart - Corderoi

Who says you need a big budget to have an interesting music video? How about a guy in white kicks and a green screen suit prancing around middle America!

Camera Crew Titles and Roles

Have you ever finished watching an epic Hollywood blockbuster and wonder whom all these people are during the end credits? What’s a “Grip” or a “1st AD”? Well, here’s a list of camera crew job titles and there roles to help you understand.

Cost Effective Live Event Filming

When trying to save money live event filming it’s best to have as minimal crew as possible. The only problem is that you are essentially jeopardising the final edit, so keep in mind where it’s best to save and where you must payout!

Avoid Corporate Video Producer Stress

Being a corporate video producer can be very stressful, as things nearly always need to be shot last week and delivered yesterday! Corporates don’t tend to have much patience for creative genius. So I thought I would write on the usual headaches that arise with any corporate video production and how they can be best avoided.

Phink TV Award Nominated Graphics

Back in the summer of 2010 Phink TV were asked to animate some graphics for The Times new iPad Eureka application.

Phink TVs Music Video Production Chart - Dogboarding

This isn't exactly a music video production but it does feature a track from Foster The People and made us giggle in the office. What next? Gopher-Karting!?

Viral Video Production Tips Part 2

Lets pick up where we left off on viral video production with some more pointers on how to get the most from your potential viral video.

5. Commenting:

A lot of the big players on YouTube have a number of different accounts. A really simply and great way to up the number of people that view the your video is by creating some sort of controversy in the comments below the video. You could have a few people in the office log in through out the first 48 hours of putting the video online and post some heated comments leading into a debate. People like a heated debate, its more interesting than being agreeable all the time, so try to attach that to your brand/start-up. Also, don’t be worried about deleting comments, if someone says something derogatory or negative feel free to delete it and not let that taint everyone else’s opinion. The average is about 1 comment to every 1000 views as most people viewing the content aren’t logged in, but well placed controversial comment can engage viewers and drive more traffic back to your website.

6. Releasing Videos Simultaneously:

Clients tend to think that if they have 5 viral video productions they should drip feed them and upload one every few days in order to keep views anticipating the next one. We don’t agree with this form on video marketing, if you have multiple videos you should post them all at once. When someone watches one of the videos and keen to see more, why should you lose out on that view? What’s to say there going to come back tomorrow or next week? They are keen now so now is when we have the best chance of having them click through to the website.

7. Tagging

As you probably know platforms like YouTube allow users to add keywords and tags to help videos show up in the relevant searches. For the first week that your video is online, we recommend that you don’t add any keywords relevant to your content and instead you can use the tags to control the videos that show up in the ‘Related Videos” box. So find out what’s hot around the same time your releasing your viral video production and get related to that. When views start to drop off after a few days you can then change the tags to something more specific and hope you’ve generated enough initial traffic to keep the momentum up.

8. Measure to Improve.

“If you can’t measure it, you can’t improve it!” Someone once said… So make sure each video has a relative url so you can identify and track the inbound links easier wit tools like Google Analytics and other metric tools. Look up TubeMogal and VidMetrix also as they can track views, comments and ratings on every video and display the information in easy to understand visuals while providing reports on the viral video’s spread externally from YouTube and throughout the internet.

So viral video production is changing and the competition is getting stronger. You can’t just rely on content that has LEGS – Laugh / Edgy / Gripping / Sexual. You have to consider how your going to seed it, what the thumbnail should be, how to create controversy while being clever with your tagging and distribution. It takes a lot of time, energy and hard work but if you put all the elements we’ve spoken about together and stay consistent it will pay off!

Music Video Production Chart - Watch it on the Radio

Heres our latest favourite music video from "TV on the Radio" (possibly our favourite name too!)

The Key to Viral Video Production

When we talk about viral videos we usually mean things like the “Star Wars Kid” or “On a boat.” Videos that have been passed on and shared by peers around the Internet through social networks like YouTube, Facebook, Twitter, Digg and Blogs. These videos have millions on millions of views. Chances are this didn’t happen naturally, rather that some company worked hard to make that happen. General thinking is that a video with good content will generate the views all by itself, but it’s not JUST the content, it’s the seeding, tagging and initial placement of the video as well. In this blog we will share some important tips to get at least 100,000 people to watch your viral video production.

How to Network London’s Video Production Industry PART 2

Here’s the last of my top tips on networking the video production industry:

Viral Video Production Are You Typical?

Getting your foot in the Music Video Production Industry

Building a career in the music video industry is no easy task; there are thousands of people out there looking for the same work. The good news is that the most persistent ones are generally the ones that get the work, not necessary the best for the job.

It’s not so much about having a degree or the 5 years studying you might have done, but more the people you know and your ability to prove your self worth. Are you punctual? Do you go above and beyond? Are you a pleasure to work with? These are the things that will get you hired again and again. Of course your standard of work has to be good, but I’m taking that as a given.

Here’s my top ten tips on getting your foot in and keeping it there:

1. Be willing to work for free (in the beginning)

It’s quicker to get yourself in and amongst the right people by offering your services for free or a very low wage. It’s the best way to get in, make contacts and learn on the job. Just keep in mind you can’t do that forever and need to support yourself financially. These days if someone wants us to work for a low rate, we find contra deals or consider the exposure before agreeing to anything.

2. Leave the ego at home.

The music video production world is full of egos and it doesn’t need one more. If you learn to leave your ego at home people will become more receptive to you and offer you more responsibility. When I’m producing a music video I make a point of helping the runners as much as I can during the shoot, this should send a message to the rest of the crew to help each other, which unifies us and improves our work rate.

3. Have Patience.

Consider the first few years in the business as your education but there’s no student union, long holidays or graduation ceremony. However you will be more than ready to take on the video industry. There might be moments when you think you know everything, but please remember the cleverest man in the room knows he knows nothing.

Music Video Production: Eternal Pessimist

Phink TVs Viral Video Production Chart - Fails 2011

How to Network London’s Video Production Industry PART 1

Firstly, do you really know what the people around you do and how you can help each other out? If not quickly get to know and I bet you’ll be surprised what contacts and opportunities you already have. Here’s a list of my top 10 tips to successful networking

You Can’t Stop Online Video Production

A year ago requests for online video production were limited to approximately 20 per cent. Today there is wider acceptance from both clients and PR professionals that video consumption is now the norm. It was can be difficult to get clients to realise that this is a real opportunity for them, and many are quite scared at the prospect. Take Red Bull for example they are a brand that appreciates how 'command and control' of content can drive coverage and help campaigns reflect brand values: From Air Race to X-Fighters, all of Red Bull's memorable activities are supported by online video production, which takes a moment-in-time activity and ensures it ends up as a globally viewed event.

Starting a Music Video Production Company

Music videos were initially born as a means of marketing a potentially popular song, but they quickly became a staple in the entertainment industry and a requirement for any important record release. The enormous success of music videos has opened a new and highly creative field to producers and people looking to set up a music video production company. Production companies are now in demand by record labels and recording artists who want visual interpretations of the songs they are promoting. A production company is responsible for seeing that the visual elements complement the musical piece and effectively highlight its performer or performers, who generally "star" in the video.

The History of Corporate Video Production – Part 2

By the 90s we saw the emergence of the first non-linear digital editing suites, edited on a PC, be it Mac or Windows. In practice these edit suites were limited by the speed of the PCs of the time, and all the clips in a video now had to be rendered, i.e., processed by the PC, which made production times in the studio much slower. Real-time became much rarer, and many video producers took a while to adopt these systems.
In practice we saw the rise of the hybrid edit suite - a mix of reel to reel tape machines with a PC in the middle to do the effects, dissolves and transitions, and manage and edit the timeline of the video, complete with high quality audio. While this is still a long way from today's totally digital environment, it did see the price of corporate videos plummet much more to today’s acceptable levels. Editing a video as a timeline onscreen was a major leap. Now clips could be cut and pasted to wherever they were required. And clips could be quickly trimmed to a precise size, which improved the timing and dynamics of the resulting video production.
Hand in hand with this, Sony brought out lower spec reel to reel videotape machines. So instead of spending £30,000 plus for an edit machine, it was now more like £5,000. These lower spec machines ran Betacam SP, the television standard, but were actually a notch below true broadcast in quality.
This small quality drop made no difference to the corporate clients. They started to order video in droves.

Right through the nineties, video hardware products came down in price, and software flourished with more and more effects, graphics and tech functions being added to the ever-faster PC, which now become the heart of the video studio. And we started to use DVDs.

By 2000, corporate video production had become a worldwide phenomenon, not just restricted to Europe and the US. Everything corporate could be shot on a reasonably priced camera using DVCAM, and edited wholly on a PC. Since then, we’ve had more and better of the same, until now we have film producers like Richard Rodriguez producing commercial movies in his garage in Texas, which turnover £25M plus, well known movies like “Once upon a time in Mexico”. Prices and costs have leveled out for the corporate commissioners too.
What has now emerged as the key point is the added value a studio can offer over and above the basic shoot and edit of a video, things like creativity and style. And unlike say, PC manufacture, video has not yet become a commoditised off the shelf product. This is because we’ve seen that many corporate videos are actually quite bad, in that their story is poorly or naively told, or that too many videos look the same, so audiences are growing tired of them.
This has meant that a studio’s script and storyboard capability has come to the fore, along with special creativity they provide, the creativity that will keep tired audiences riveted to their seats, and remembering every word.
As for technology - apart from DVD, we see HD as the new standard, with quality so glossy that the finest of textures like smoke or rippling water look iridescent. And pictures are so detailed that you could almost fall into them. Non-HD looks flat and dull by comparison.
Long live HD. But you can be sure there’ll be something better before long. Perhaps streaming HD that works on the web with the simplicity of multimedia? Corporate video producion never stands still!

The overwhelming feature that will dominate corporate video production for 2011, 2012, 2013 and beyond is web video.
Consider that YouTube receives millions of visitors every day, many of these being business video viewers.
Soon business buyers will expect to see a video online. The delivery mechanism for corporate video had changed too. DVD and Blu-Ray and fixed silver media will vanish.
They will be replaced by a multiplicity of streaming video formats, including h264-based mp4 and QuickTime videos, and html5-based videos such as Google's WebM. Corporate video production will not just be one delivery format such as the VHS days of the 1990s, multi-delivery will become the norm.

Other video viewing platforms are also emerging. The physical delivery mechanism for corporate video is altering before our eyes, with PCs and DVD players now being supplanted by laptops, netbooks, iPads and smart phones, in both Mac, Windows and Android formats.
Cameras are changing too with the move towards 35mm - equivalent\ video camcorders, such as the pioneer Canon EOS. These cameras produce stunning stills and video quality, recordable currently on rewriteable 32gb SD cards. Not only that but the corporate video production process has radically changed with Skype video calls beginning to replace face-to-face meetings.
It's no longer necessary to buy from a local video production company, when every video producer is only a webcam call away. But some things never change, scripts and storyboards are just as important as ever to the video production process. While great editing and effects are even more vital, as videos are produced forever-wider web audiences.
And of course, the old international standards like PAL, NTSC and SECAM are starting to become less relevant as many viewers no longer use televisions for watching a corporate video. The next decade is certainly an exciting time for corporate video production.

The History of Corporate Video Production (Part 1)

Before we look at the history of corporate video production, it’s worth taking a quick look into the future and predicting what we may see in 2011, 2012, 2013 and beyond.

My first corporate video prediction is the death of Blu-Ray in its present form. In fact we’ll see the death of all silver spinning media like CD and DVD. Solid-state memory like USB sticks, flash drives and such will become the media of choice for corporate video, where online video streaming isn’t available. This might sound hard to believe, but with the emergence of video platforms like the iPad, YouTube, Android and iPhones, the need for large physical media like disks will quickly diminish.

My second prediction is the massive growth of web video, at the expense of physical media. Every worthwhile corporate web page will want to have a video. And this will create a massive demand for more corporate video, which in part will be met by amateurs and video hobbyists, but as well as, the professional corporate video production company, now in business as the web production company - or simply - the video production company, or video production services.

My third prediction is the way we produce corporate video. There’ll be less muttering consultancy and more positive off-the-shelf corporate video products, like talking head videos, testimonial video, presenter video, 2-minute web marketing video and such. Now on with the history of corporate video:

Corporate videos have been with us since the 1970s and even before when film was used. The arrival of reel to reel editing machines heralded this new phenomenon within corporate communications. But a reel-to-reel studio back then could easily cost £100,000 to fit out, not including the tube cameras that could cost £30,000 upwards. These studios were primarily geared up for television production, and knocked out a few corporate videos almost as a sideline.
So naturally corporate video was the domain of the chosen few, the rich companies who could afford to have a piece of television all for themselves. Being a big budget affair right from the start, it wasn't unusual to have wild animals, exotic locations or expensive TV personalities as part of the show. A £50,000 price tag wasn't unusual. We know of one major client who spent £110,000 on a single training video, using flightcam shots amongst others - and it wasn't even for worldwide distribution!

As the 80s progressed Sony, the main supplier of video and media equipment, started to bring prices of professional equipment down. Digital Video Effects (DVE) machines also dropped from £100,000 to a low end of £15,000. These allowed scenes to fly on, or appear in interesting ways, like circles and cubes. This price drop resulted in the growth of independent video studios that didn't depend on television as their main source of income. The true corporate video production studio at last started to emerge. Typically an independent could produce most of a video in-house then maybe go to a TV studio for the final finished effects, the polish if you will.
Back then; a video would be edited in a local studio on a cheaper semi-pro format such as Hi-Band, where the completed video was made at offline quality. The offline was taken to the TV studio, frequently with a piece of paper listing all the edit points. The TV studio then compiled the offline at full online quality. This was a laborious and time-consuming process compared to today, but it meant that any company with an important message that needed to go on video could afford to do so.

Alongside this graphic PCs emerged, from high-end Sun workstations to the lowly Amiga, all capable of delivering that most important of video elements - graphics and captions. Graphics were a big breakthrough in corporate video as they allowed invisible things to be seen such as the inner workings of a machine or technology process; or with training videos, the key points to remember could be seen as captions, making the learning easier to remember.

Look out for my next article on corporate video production 1990s to the present day and beyond.

The Benefits of Live Event Filming

Live Event filming is more than just pointing a camera at the action - it's about capturing the mood, the atmosphere, the nuances that make an event unique. Hire a crew that have experience filming all manner of events from product launches, to company kick-offs; sales training to award ceremonies. You need to ensure the most important moments of your event are captured and edited into an engaging film for people to see again and again.

The crew needs to be unobtrusive blend into the background whether it's a single or multi-camera setup. It’s well worth having an on-site editor to live mix your event so your audience can see the action close-up and personal or you can have the highlights that very evening.
Event filming can also have huge cost-saving benefits, like training sales people who weren't there, re-use in global internal communications, or re-purposing for PR. Whatever the event, you should strongly consider producing a film that re-creates the atmosphere in a form that can be re-used as a corporate asset throughout your organisation. .

Even Seminar and conference event filming can fulfil several purposes for conference and event organisers: acquire a lasting and permanent record of your event for future reference; furnish you with a sales tool to entice next year’s visitors and exhibitors; and give you a product you can use to add value to your event by making a record of presentations available. This is of particularly interest for people who cannot attend but would like to acquire a DVD of seminar content.
Event filming can throw up challenges that demand skill, experience and the right tools and equipment from any video production company. Working in noisy and busy environments, for example, which often have poor lighting (either too much or too little) demands specialist equipment and expertise. .

Event filming has been taking place for years and is not new to the world of commercial business. The benefits of capturing such events are tremendous and you'll probably find that just about every major event you've ever been to will have captured at least the keynote speakers.
The problem for smaller businesses and events is quite simply budget. The costs of video production have fallen dramatically in recent years and the quality of equipment available to the "average Joe" has also improved so its not quite the expense it used to be anymore and that makes filming your event even more attractive and worth thinking about. .

Events are inspirational places, and businesses tend to be more open, transparent and friendly when attending events, everyone is geared up to network and introduce each other and welcome new ideas. Whether it’s a large trade show at a venue like the Excel or a small gathering of specialist businesses in a hotel meeting room, what's said is more than likely going to be valuable and is worth capturing.
Why not produce a batch of 1000 printed DVD's to send to all who attended, or provide an online video channel where delegates can log in and view the keynotes they missed or want to re-watch. The opportunities are endless and if you’re running a series of events or on a yearly basis then videos from past events can be used as promotional material to attract new delegates and even speakers. So next time you plan an event remember how important event filming really is.

Newest Phinker

The newest member of the Phink team Agnes Gossler has cut her teeth on her first project photographing the behind the scenes for an up and coming biopic on Big Brother winner Pete Bennet and his life handling fame and tourette’s disorder. “It was funny and hard work,” she writes and is back off to Brighton on Wednesday to carry on covering the shoot.
She’s also producing and directing a short film written by Karsten Eckhoff about a medication to help you remember called Memorix. A talented photographer with a keen eye and plans to take the industry by storm…not just a pleasure to have around the office!

Viral Video Production Chart Rear View Girls

Good Corporate Video Production at Low Cost

With the prevalence of high-speed Internet access and low cost professional video recording equipment with the irrepressible social media surge: the rise of YouTube and other online video distribution services driving demand for business videos of all stripes. The result is an effective and inexpensive corporate video production.

Market and technological forces have driven down production and distribution costs significantly, even for the smallest companies. Long gone are the days of pricey training videos and big-production commercials, instead, businesses want their videos fast and cheap.

When we used to pitch a corporate video, they would put all their eggs in one basket for that presentation, that one big-budget item. They would press it onto DVD and get a nice case for it and send it all over the country as their “electronic brochure.” Now with the Internet and all these other avenues of advertising, the big expensive corporate video production is not at the top of the list.

Social media has reduced customer demand for high-cost, high-margin productions but it also has warped business customers’ perception of quality. One of the challenges we face in this industry is the ‘YouTubeification” of video. People are getting very comfortable with “good enough” and that’s a direct result of how much video we watch online that is just not of great quality. The barriers to entry are so low now that all you need is a credit card and you can call yourself a production company.

To deal with the new market demands we have to adjust our strategies. We try to do shoots with smaller crews and use more efficient production process, which helps our production company sit in the middle ground between the two extreme types of video company models operating today.

Music Video Production on a Budget

Having a music video production which is well shot, edited and features a strong performance by you or features an original narrative idea would be an impressive aid to your marketing repertoire and really help sell the your music as a serious act and one to watch…or listen to!

If you are an unsigned or up and coming band, you don’t need to spend thousands upon thousands to get good music video production, although you can…it depends how big you want it to be from a production perspective.

At Phink TV we have shot videos with a range of budgets from £2,000 through to £20,000 and higher. These kinds of budgets are not uncommon for unsigned acts and slightly more established ones – big name acts tend to spend hundreds of thousands on their videos and it shows, but it doesn’t mean you cant have a great video on a smaller budget.

It’s important to keep your idea achievable and realistic within your budget. We can shoot a video within almost anything providing it’s sensible, a great location you can get from a friend can be used to shoot a solid performance video for a sensible budget. If you want a green screen video which takes place on the moon…you’ll need more than £1000 to make it happen!

With every music video production we use the same care and attention to detail, no matter what the budget is. But…the bigger the budget, the more you can do in front of the camera with locations, lighting, effects, camera gear, actors, dancers and the more time can be spend on the post production.

The biggest step to take is to have your video shot by a crew of professionals, full time filmmakers who know what they are doing and will bring their best to your video. Using friends or students is fine but if you want a video that will compliment the quality of your music and give you the chance to get broadcast when you get PR onboard, a pro crew is the best way to do it.

When we make a video, we work with the act to find out what their goal is and where do they want it to go? Internet only or aiming for broadcast? The difference is the budget, you can create a solid performance video for Internet use only with a reasonable budget but if you want to aim for broadcast, you will need a budget to enable the video to stand out.

What kind of image do you want to portray? Are you wanting to be serious, fun, dark…it’s your video after all and whilst we will help with the ideas and to bring it to screen, we need to portray you as you are.

Does the song have a story that you want to tell on screen? Does it lend itself to a narrative at all? Sometimes, for a debut video, the focus should be on the band and not actors and effects but…if the narrative idea is strong enough and interesting enough and features the band, it can work alongside the performance.

When the production is underway, its important to find a good location, somewhere that looks good on screen. Some locations can cost thousands but quite often, its possible to find somewhere visually interesting and for very little, if any, cost via your contacts and by calling places and asking if filming is possible.

All music video production must have lighting, it sounds obvious but to some bands its not. You may want to appear dark and mysterious but you will still need lights or the cameras may as well be turned off! A small budget can cover basic lighting to make the video clear and well lit and the bigger the budget, the more lighting you can have and the more can be done to create interesting looks for the video.

Additional kit can help enhance the video and allow the camera to do more. If you cant budget for a RED camera or a 5D – one of the new High Def cameras – then a 35mm lens adaptor on an HDV camera will allow for a more filmic look and more depth of field than you would usually get with a camera like that whilst still retaining a broadcast standard picture quality.

A track and dolly – essentially putting the camera and tripod onto wheels on a track – allows the camera to move along a straight or curved line and give more movement than a camera can normally have whilst being smoother than handheld shooting. A crane can give shots where the camera rises up high over the band or comes back down low to see them. Both of these items, for not a huge addition to a budget, can really help raise the production values of a video.

There are of course other things you can feature in a video – dancers, actors, props, costumes and CGI work afterward. All of this adds to the overall look of the video but is of course budget dependent – 4 dancers looks better than 2 but if you can only budget for 2, make them the best 2 you can get.

Green screen videos are increasingly popular and are seen as a cheap way of making a video, which to an extent is true, you just need the lights and screen or studio but what will you put behind you? That’s what costs and can raise the cost of a green screen video. CGI falls into two types – cheap and rubbish or good and costly…I know what one I would prefer…how about you?

We’ve shot a range of videos for rock bands, pop acts, solo artists and rappers – pretty much every genre. We can work, to an extent, within almost any budget, providing the idea is feasible and you keep your goals realistic. We can create a great looking performance piece on a budget as long as we can source a great location to backdrop you.

Shooting a music video production is a reasonably simpler affair, multiple cameras allow for more coverage and more visual interest and go someway to recreating the feel of being at a gig and watching all the different show elements taking place in front of you. Getting the audio recorded by a pro sound engineer and using multi tracks which are mixed afterward will give you a far richer soundtrack than an on camera one will.

So to conclude, you can have yourself a great looking music video without spending a huge amount of money providing the goals for the video and its content are kept sensible. If you have a bigger budget, you can do a lot more with the production and enhance yourselves further.

Do Video Production Companies Need to Know Web Video Marketing?

The business growth of online media today will require video production companies to expand their role beyond the traditional confines of simply technicians and creative professionals. They now need to consider themselves a valuable part of the actual marketing process for the video content they produce for their clients. With the Web and social media being a catalyst for video production professionals to assume more marketing responsibilities for their own company, clients, or simply looking for a competitive advantage in the job market.

How the Web Has Changed the Role of the Video Production Company.

Years ago, a lot of companies, including those heavily involved in e-commerce, would not have had the services of a video production company dedicated to the Web. Today, it’s not uncommon for non-media based companies to hire a small team dedicated to video production for their digital channels i.e. web, social, and mobile. All that online activity continues to produce an absolutely huge amount of continual, real-time market research, something that was rarely as available and as accessible with traditional media. That’s why companies with a strong online presence, and in highly competitive channels saw the need to respond quickly to this market research, by quickly an more efficiently producing video content across these channels that consumers have migrated to. To do that effectively, Corporations are now getting their video production partners working more closely and continuously involved in their actual marketing activities. The work of the video production company is no longer an afterthought; it’s now something that can be fully integrated into the marketing mix, even potentially taking a role in shaping the marketing messages, campaigns, and larger business strategy.

Is a Video Production Company Really Expected to Know Video Marketing?

Not all projects will require it, of course. There will always be a need for clear-cut technical specialists who’s job it is to follow instructions rather than to help shape ideas, but some jobs require a production company to form ideas, produce the video and push the marketing. There will be circumstances where a marketing background is not only a competitive advantage for a video production company, but a service requirement. A good production company needs to knows and understand the online market space and be active on networks like YouTube and Facebook, while knowing how to seed and search engine optimize their video content.

Early on in 2008 companies were happy to have video on the product page. Now, you have to analyze customer behavior with video to understand the impact each video has. Like what % of viewers watched the entire video? How often is the video being shared? It’s a constant process of learn-and-adapt, and it’s critical that the video producer be an integral participant toward that understanding.

Even more video production professionals, at least those working for or with companies having a strong online presence, are being assigned and increasing amount of duties involved within marketing. Video production professionals now need to consider which tools and technology can be leveraged to make video’s more interactive, more shareable, and more ‘shoppable.’

So what if you’re a video production company should you now expect to know and do all of these things for getting a job or a client gig? For most I will say not right now, but for a pool of applicants and vendors going after the digital media space I would say that’s certainly more likely. We now see evidence and heard from companies hiring that this could be where the job market and work expectations are going.

So here’s the conclusion we can draw right from the AMA’s own definition, perhaps the most well respected organization in all of marketing. ‘The process of creating and delivering a VIDEO product or service (which can include video content) for an intended audience would qualify as part of marketing activities.’ This is why I make the argument that today’s video production company is also a marketing partner. Marketing is propelled by some kind of creative and a video producer is responsible for getting that kind of creative in the form of video content to market.

Camera Crew Hire

Camera crew hire is very important, Directors are not supermen you know and if you want the best possible result to your video project you will need enough crew to handle the many different factors of any video production, from Sound recording to Wardrobe to Catering to Post Production, camera crew hire is the most crucial part to any shoot.

Live Event Filming Tips

There is no storyboard, there are no second takes, there may be a schedule but its not necessarily set in stone. Live event filming is about knowing how to work with the unpredictable, which can be stressful if not prepared.
Our best live filming experiences have been from filming conferences and music concerts working with at least two manned cameras. We have made mistakes and missed opportunities, but from our mistakes we have triumphed. In this article I want to share some tips that we have learnt along the way that helps us in preparing and successfully execute a live shoot.
These tips may seem obvious, but they are vital if you wish to have a hassle free shoot so you can concentrate on your creativity and perfection of each shot.

Where to Be:

After a quick scout of the location prior to the event itself, remember that the closer you are, the more audio and visual information you will be able to capture on camera. Ideally, it is good to have both wide shots at a distance from the event, as well as shots from within it. A close shot, has more emotional strength, as the audience will be confronted more powerfully with the expressions of the participants.
However a wide shot gives more of a contextual sense of the event i.e. how many people are attending, where it’s taking place, and so on. For this reason the wide shot is also called the establishing shot as it gives the viewer an overall sense of the venue that the event is taking place. Your best option is to have two cameras with, one at the back of the space on a lock off, while you capture handheld footage down at the front.

What to Shoot:

When you think of live event filming you have to think of how to collect images and sound that will help provide the most comprehensive information for the viewer. Here’s a possible list of shots to get at an event. Please adapt it to fit your specific needs.
Key Players: Shots of the speakers, musicians or hosts for the event, try to get plenty of close ups from as stable position as possible.
B-roll: Never underestimate the power of images to support your storytelling process. Film a good range of different images and activities within the live event and capture as much b-roll as you can. These are the loose series of shots that will help smooth the editing process by allowing breaks in action or speeches to be ‘covered’ by other relevant shots that do not feel out-of-place.
Vox-pops: This is the method used often in live event filming where a reporter and cameraperson ask an ordinary person on the street to spontaneously state their views on a subject. You can ask them quick questions about the event, and why they are there, as well as anything more personal relating to the advocacy of the event.

Lighting + White Balance:

Check what lighting the venue has, if it’s not sufficient then you need to ask permission if you can bring your own lighting kit. Check how it looks through the camera lens; don’t use your eyes to judge as a camera is unable to adapt as well as our eyes can. As well as lighting you need to make sure the camera is picking up the correct colour. To save extra work in post production, use a sheet of white card/paper and hold it in front of your camera lens to control the white balance, do this for each camera (if using multiple) to make sure each camera is picking up the same colour temperature.

Find the Schedule:

Speak with whoever is in charge of the event to find out as much information as possible about the set times / schedule. Even if they only have a rough idea, some things are set in stone. For example at a wedding, the bride & groom are expected to be at the church and the reception/after party for certain times. By knowing these times, you can plan how long certain parts of the day will take and how best to utilise your tapes or card space.
By speaking to the client, you can discuss what you expect from each other. The client may want you to capture certain aspects of the event and you will need to tell the client what you require and how you plan to operate. From this discussion you can both formulate and alter a schedule to fit in with both parties requirements.

Make a Checklist:

Last thing you want is to turn up at a venue and realise you have forgotten a vital piece of kit, (like the base plate for a tripod!. it happens!). So make sure that you have everything prepared: Cameras/lights/tripods/sound kit in working order, enough blank tapes/cards + spares, charged batteries + spares.

More important than anything, BE OBSERVANT, look around, watch people and try to anticipate what they may do next. Being on the ball and watching your surroundings will aid you in the success of your shoot and may nail you that magnificent shot that no one else saw! I hope these tips on live event filming prove useful and help relieve some of the stress of the day so you have more room to focus on the creativity.

Best Brand Viral Productions of 2010

Who doesn’t love a good viral production on YouTube? It’s every brands dream to have a video that clocks up millions of views but instead of an improvised home movie, the brands increasingly have to spend big money on production, ad campaigns to support the videos and other props. But the rewards can be massive as a good videos spreads all over sites like Twitter, Facebook and YouTube in days with most clocking up millions of views and huge interaction. As you’ll see most of the videos are made by big brands and are clearly not the sort of videos that you just pull out a camera and film in a second! Here are our top 3 viral video productions from brands in 2010.

Live Event Filming Bieber Fever

Viral Video Production will kill TV Commercials

Viral Video Production Chart: 1

Every week the Phink TV team will be choosing its favourite viral video production.

Music Video Production Tips

Marmaduke Online Promo

Due to co-incede with the release of Marmaduke on DVD, 20th Century Fox have enlisted the help of creative video production company Phink TV to produce an online promo as promotion for the release on Feb 14th.

Paws for the Camera Crew Hire Five

The boys at East London Video Production Company Phink TV like nothing more than the arrival of bespoke props...just look at their little faces!

Netil House Website Design and Build

Multimedia production company Phink TV were asked by Creative Network Partners to design and build a community based website for their residents to interact while advertising available studio and event spaces to other creative companies and freelancers.

Ann Summers Valentines Videos

How to improve your edit computers performance?

ANSWER: RAM

Christmas Gift 2010

Diageo Unveils Windsor 17

Phink TV were asked by global creative agency Profero to film the unveiling of Diageo's Korean whiskey brand Windsor 17 at the International Wine & Spirit Competition 2010 held at London's Guild Hall last week.

iAd - The Future of Digital Advertising

Wretch 32 - Traktor Music Video

Big Ass Table

SarcasticGamer.com presents a twisted take on one of Microsoft's latest and greatest announcements. Truth be told, they actually WANT a Surface Computer, but since they can't afford one, they thought it might be fun to make fun of it...

Kanye West Runaway 35min Video

Emphirical - Jealous Me

Phink TV recently produced and directed Emphiricals latest single "Jealous Me" a remix of the classic African anthem. See the video here...

Low budget music video production - Pocket Promo!

Phink TV wanted to provide low budget music video production with unparalleled high quality production standards. (Usually a MINIMUM of £1500 a day to be shot on Red One Camera.)

Proctor and Gable How To Videos

Video Production Company Phink TV in collaboration with Pure Productions recently shot a collection of “How To...” cosmetic videos for conglomerate Proctor and Gamble. The shoot featured numerous P&G products including, Wella, Oil of Olay and Max Factor and explained how to get stylish saloons looks while at home for a fraction of the cost. Shot on 2 Red One’s in Spring Studios the videos are set for release throughout the year.

Merton Council Road Safety Video

The Phink TV cameras started rolling this weekend as Merton Council began shooting its new road safety film.

Called Merton's got safety, the one-minute film stars year 10 (15 and 16 year olds) actors from Merton's Bishopsford and Ricards Lodge High School drama groups. The film is designed to encourage young people to be safe on the roads and be traffic aware.

The format for Merton's got safety is similar to the TV hit show Britain's got talent and consists of three scenes. In each scene, a young person acts out how they would cope with potential distractions when out and about on the streets - a mobile phone going off or friends talking and the consequences of not being aware when on road. The film will also illustrate that young people are not invincible when dealing with traffic speed and distance. A panel of three "judges' in the form of the Britain's got talent judges Amanda Holden, Piers Morgan and Simon Cowell, are also played by members of the school drama groups. They comment and score how the young "road users' dealt with the distractions and the efforts they made to avoid the danger presented by road traffic.

The film was commissioned through B3 Creative and is due to be launched at the beginning of June along with a credit card-sized road safety booklet illustrated with stills from the film. Once the film is posted on YouTube and the council's own road safety web page, every child in the borough will be able to view it online. They will also be able to text their friends the link to the film and encourage their friends to pass it on.

Pupils from Bishopsford School drama group said: "This is a great way of telling other kids about the dangers on our roads. We don't want to frighten people, but we just want to make them aware that they need to pay attention to the cars and lorries as they cross the road. We're always either on our mobile, listening to our iPods or chatting to friends, and that can sometimes take your mind off the traffic and how fast it's coming down the street.'

See the finished video HERE.

Phink on Myspace Home Page

The latest video from the electrifying band DAKOTA - “We Get Along” Produced and Directed by London video production company PHINK TV, is currently being featured on Myspace’s home page. Why not check it out and see if you "Get Along" with it?

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27-Apr-2011

26-Apr-2011

22-Apr-2011

20-Apr-2011

14-Apr-2011

11-Apr-2011

07-Apr-2011

05-Apr-2011

01-Apr-2011

31-Mar-2011

30-Mar-2011

28-Mar-2011

23-Mar-2011

21-Mar-2011

18-Mar-2011

18-Mar-2011

14-Mar-2011

11-Mar-2011

10-Mar-2011

08-Mar-2011

07-Mar-2011