20-Jul-2011
Bad Corporate Video Production at its Best
Nowadays everyone and their accountant want or need to get involved with corporate video production. It’s becoming more and more recognised as the best online format for communicating your brand message or complicated services. I was scanning through a magazine the other day and caught myself thinking “can I be bothered to read all this? Surely there’s a website with a video I can see on my phone.” And behold there was!
Even though corporate video production is very important and should be utilised there is no excuse for bad video quality. These will damage your corporate image and branding as your audience will associate you with things like cheap, dated or tacky connotations. So even if the budget is low, get experience on your side and keep things simply but well executed.
Here’s our top 5 bad corporate video production techniques:
1. Be Somebody Your Not!
Pretend to mean what you say and act sincere, read from a script prepared by someone else if you can! A great trick here is to read from a teleprompter just far enough so you can barely read it, this gives you that squinting, eye shuffle look.
2. Fake Backgrounds.
You’ll probably want to give the impression your organisation is bigger that it is, so greenscreen yourself and drop in a shot of a big open plan office. If your really serious over light the subject so it doesn’t fit with the backdrop and get a really poor key so that the green screen flickers around the edges of the speaker, GREAT!
3. Cheap Music.
Use tracks from cheap stock music websites that sound like they have been produced by Noddy and a Casio keyboard. A great way to source the music is to check out what the local elevators are playing, they’re really the tastemakers on this one!
4. Out of Date Graphics.
If your using titles in the “Lower Third” (corporate video production lingo for ya!) be sure that the font is from the 80’s if not 70’s and that the colouring clashes with what’s on screen. Also if your incorporating company logos for the top right, make sure it’s a low res file and nothing like a vector.
5. Cheesy Cuts and Transitions.
This is really key to any bad corporate video production. You can use simple things like the “edge wipe” or “cross stretch.” But if you feel like really going all out chuck in a couple “ripple dissolves” or “cube spins.” Basically grab your over creative Dad to direct the edit like his 70’s wedding tape.
Follow these steps and ensure no one wants to know what your about or what your selling!
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