03-Jan-2012
LOreal Paris Online Promo
Before we saw the end of a great year that was 2011, L'Oreal Paris comissioned Phink TV to film and edit 150 auditions for a co-star alongside Cheryl Cole in the next advert for Casting Crème Gloss.
Over the course of 3 days Phink TV had to film and edit 50 female auditions daily and hand in the edited “Pieces to Camera” by 9am the next morning. This involved 2 onsite editors capturing live footage, which they then cut, top’n’tailed with logos ready for exporting at the end of each day.
As well as the audition tapes Phink produced a Behind The Scenes promo for ITN Productions covering the different aspects of the winners story, to be broadcasted early January in the build up to the Casting Crème Gloss advert. So look out for it!
(If your brand or company needs video crew hire, get it touch!)
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