08-Jun-2011
Music Video Production Company Facts
A music video production company is a production house specialising in music promos. Clients will include labels either major or independent as well as artist management. The real benefit in using a music video production company is tapping into their network of suppliers, freelancers and the benefit of insurance cover as well as accounts with equipment / lighting hire companies. Look at them as taking on the headache like a paracetamol in the migraine of music promotion!
Once the label has established the next track for release the first interaction with a music video production company should be asking them for a “treatment.” Now they must send the track, budget available and show the production house the artist’s previous videos so they can see the progression and what’s been done before. 
Now the music video production company will listen to the track, take any initial ideas from management and come back with a storyboard and a mood board to give some sort of a visual representation to their ideas. These days a lot of directors are shooting tests to get any complicated editing effects across to the artist and label.
Once the treatment is signed off the music video production company should take half the budget up front as a deposit against the job. This therefore guarantees the work and means the producer is free to book in Lighting, Crew, Locations, Edit Days, Props, and whatever else that has been stipulated in the budget. The video is then shot and edited signed of by the client and broadcasted to the world!
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