27-May-2011
Music Video Production Future
Indie Rock band Arcade Fire have breathed new life into music video production by using HTML5 and Google Maps API in their last music video for "The Wilderness Downtown." - Be careful clicking the link as you might spend the rest of the day wondering around the town you grew up in.. TRUE STORIES!
Director Chris Milk teamed up with the Google Chrome team to fuse art, music and digital media into this revolutionary interactive experience. It takes the Arcade Fire song "We Used to Wait" and sync it with birds eye and Street View scenes of your childhood town generated by Google Maps, all seen through the eyes of a faceless hoody, supposedly you!
The music video production is heavily optimised for HTML5 compatible browsers as this was part of the launch for Google Chrome last year.
This to me has got to be the future of music video production but it's going to be hard to concept the use of it. What if we created a short computer game similar to Grand Theft Auto as a music video using the artist as the players and the single as the backing track?
Comments
(08 Jan 2012):
(08 Jan 2012):
(09 Jan 2012):
(10 Jan 2012):
(11 Jan 2012):
(13 Jan 2012):
NhAjPViLEAlz (08 Jan 2012):
Reading this makes my deicionss easier than taking candy from a baby.