06-Mar-2010
Nissan Qashqai - Behind The Scenes Video
Phink TV were commissioned by The Jack Agency (an unconventional advertising agency) to film the Behind the Scenes of their latest experiential marketing campaign for Nissans sports utility vehicle the Qashqai.
See the finished work - http://phink.tv/work/39
Jack came up with 2 ideas to work in partnership with the existing TV advert.
1. Cover a large building in giant paint splodges, and install a car
on the building, as if it was driving down the side of the wall.
2. Park 5 cars in a row, 4 of which will be competitor brands, and
covered in paint as will the ground around it (the Qashqai
will be spotless.)
Because of the unique nature of this campaign, Nissan proposed that the project be filmed from beginning to end for the benefit of their global
employees, advertising agencies, suppliers and partners. This will start
with the creation of a model of the car, include the installation of
the paint splodges and model one week later.
The end result has to be an engaging, uplifting film that leaves the viewer feeling like an incredible amount of skill, work, time, craftsmanship, intellect, brute force and technology went into creating such an incredible result.
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