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03-May-2011

Our 5 Top Music Video Productions

I wish I never asked but after much debate and tantrums here’s our top 5 music video production’s in no order other than alphabetical!

All is Full of Love – Bjork

The song is taken from her 1999 album “Homogenic” and directed by English music video director Chris Cunningham who’s probably best known for his work with Aphex Twin. The video starts with a robot that looks like the love child of Bjork and that one in I-Robot, lying on a white platform in the centre of a sterilization room being repaired or assembled by mechanical arms. Before the arms have a chance to finish, another Bjork-esq robot turns up and starts playing tongue hockey with Bjork robot the first while the arms awkwardly pretend to fix things in the background. Glassworks, the company that provided the special effects for this music video production stated they used SOFTIMAGE and Flame for 3D elements and 2D compositing, respectively.

Drop – The Pharcyde

Drop was the first single taken from the bands debut album “Labcabincalifornia,” and Directed by none other than Spike Jones who also directed features: “Being John Malkovich,” “Adaption” and “Where The Wild Things Are”. The video is a seamless take of the band performing the song backwards to a backward playback, which is then played in reverse to give a really surreal headfunk quality. It also features cameos from Redman and Ad-Rock, probably due to the sample being taken from Beastie Boys “The New Style.”

Gantz Graf - Autechre

Gantz Graf is a three track EP from Manchester duo Autechre signed to Warp Records. The video for Gantz Graf was created by Alex Rutterford and has received a cult following particularly within computer generated imagery art circles. The music video production for this harshly mechanical sounding song features an abstract object morphing, pulsating, shaking and eventually imploding in sync with the music. Rutterford claims the idea for the video came during an LSD trip he once had and that there was no generative algorithms to the imagery. Every frame was painstakingly synchronized with a specific element or frequency range of the track. WOW!

Guilty Conscience – Eminem Feat Dr Dre

The video was produced mainly using rotoscoping as Eminem and Dr Dre rap to the protagonist on how to deal with the conflicting situations and features ongoing narration throughout played by Robert Culp. MTV only aired the version without the murder at the end and finished on the escalating argument between Shady and Dre with no resolution. You can easily find the directors cut online (or below). Guilty Conscious was Directed by long time video collaborator Philip Atwell and Co-Directed by Dr Dre. Atwell first worked with Dre back in 1995 where he produced and co-wrote the short film “Murder was the Case” by Snoop Dogg and released on Death Row Records.

Just – Radiohead

Shot just down the road from our studio at Liverpool St Station and Directed by Jamie Thraves who also did music videos for such British acts as The Verve, Blue and Coldplay. “Just” has probably one of the best sub-plots and twists to be seen in british music video production. We’ll let you watch the video and not ruin it, as this really is one of our favorite videos and really makes an impression on the viewer, see what you think…

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