08-Jul-2011
Social Revolution in Video
Business can no longer ignore social media and the use of video to help them grow. As I've said in a previous post, albeit in a sensational tabloid-like manner; if you don't use video marketing your business will die! The video I've used provides a quick, and inspiring way to bash you with the truth.
If you're a business owner, instead of complaining that your staff are wasting too much time enjoying themselves on You Tube, engage with them. Make use of their enjoyment and passion for social media. You never know, you might learn a thing or two and create a whole new community for your company. I believe social media allows business owners an unprecedented opportunity to enroll employees in a much more exciting a dynamic way.
Technology now allows video to be seamlessly integrated with websites. Think about how easily people share You Tube videos and how audience participation is so easy, in terms of commenting, and engaging with people interested in similar things. Internet users now expect video to be available on most websites. And to be frank without video, it isn't exactly engaging having to read reams of text, and still not get what so and so business is about. Furthermore, Internet users almost expect businesses to have a social vibe going on about them, and by that I don't mean you have to be funny.
Also, by social video, I don't mean viral. Plenty of businesses fail to grasp the basic principles of social media, but still expect their online video to go viral. What are the basic principles of social media: understand your audience; allow them to participate by sharing the video and either change, reply, add, or question your content.
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