22-Nov-2011
Top Marketing Trends for 2012
I'm sure we'd all like to know what the trends are for 2012. What's hot? And what's not? The principles of marketing do not change - it always concerns itself with the 4P's, Product, Price, Promotion and Place. With the internet and how it has evolved and continues to, the promotional and placement of marketing strategies has changed enormously. My post is really concerned with the trends that as a business owner, you ignore at your peril. And the great thing is that you don't need a crystal ball to make the most of these trends. We are building on what we already know.
Video Marketing
According to Cisco they are predicting that 80% of all internet traffic will be video by 2015. This doesn't surprise me in the slightest. I personally watch all of my favourite TV shows online and my preference for learning about something is to watch it, rather than read it. In the UK our consumption for video is more than that of the USA, so as a business, you have to question if you positioning yourself in the right place. Are you representing your business in the best possible way?
I come across countless corporate websites who would rocket boost their business by incorporating video. It is so much more engaging than having to read a whole bunch of text, no matter how interesting your copy writing skills are. The point is that by using video you will leap frog your competition. Websites need a personality to help differentiate. Remember if you aren't using video marketing to reach new customers, someone in your space will be doing it, and making a difference to their bottom line.
Video production costs are not what they were 2 years ago, let alone a decade, so its certainly feasible for even an SME to allow for a video production budget, and working with a professional company. I would strongly advise using a professional outfit for no other reason than quality control. Videos are judged very quickly by their quality, and that goes for the actual content, as much as the look and feel. When I'm creating content I always ask the following questions:
Who will find the content useful?
Why is the content useful?
Why would someone bother spending 3 minutes of their time to watch your video?
If you can answer these questions honestly and in the positive then your halfway there to creating some decent video content and reaching new customers. Nice!
Forget Going Viral
If this is your first foray into video production and video marketing I would suggest forgetting about trying to get your video to go viral on YouTube. A lot of companies over look ready made customers - visitors to your own website. Its been proven that the use of videos helps with user engagement with your website - valuable and also conversion rate - highly valuable.
This a great way to get used to making videos for your company as there is not the pressure of trying to make the funniest, coolest video for YouTube. Look after your own assets first! Your customers will appreciate the efforts
You could have a company intro, customer testimonials, product demonstrations, how to use the website, or your service. If you put your mind to it, you'll easily come up with a handful of ideas that you can take to a video production company to then develop with you
Comments
CXMlRybQNjpcEgk (08 Jan 2012):
Essays like this are so ipmortnat to broadening people's horizons.
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Badnewz (22 Nov 2011):
Great blog!! keep'em coming! =)