24-May-2011
Why are Dance Music Videos so Sexy?
Why do most dance music videos shamelessly portray imagery of almost naked ladies eating things like hotdogs or ice creams in an intended manner, hmmmm? Not that we have a problem with it, but why have the videos become synonymous with girls in bikini’s or tight gym wear dancing in dusty, cold warehouses?
We phink its because the dance music video audience is probably the least likely to give a dam about the video content and to busy standing on their desks in the office dancing. It’s not so much about the songs meaning or the clever compositing effects that’s been used in the video. Its how the track makes you feel, does it make you want to dance?
Ok so that said, now we just need to get the music spread as far as possible. So what sells…SEX sells! So put lots of sexual content (within reason) in the dance music video and watch it spread like wildfire, it’s a cheap trick but it works and always will.
What do you think would happen if you made a dance music video with really “ugly” people jiving to the latest Swedish House Mafia tune?
Would it stand out?
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