19-Nov-2010
iAd - The Future of Digital Advertising
Phink TV is very excited about Apples new ad platform iAd. This revolutionary nu-media reaches millions of iPhone and iPod touch users around the world through their favorite apps. With the iAd Network, you get access to the Apple audience, the world’s most engaged, passionate and loyal consumer.
This audience:
Has installed more than 7 billion applications
Has activated over 160 million iTunes accounts
Downloads 200 new apps every second worldwide
Spends, on average, 30 minutes per day using apps
Sets trends and shares with family and friends
Each ad is shown within the many thousands of apps in the network only to the audience you want to reach. This highly-effective targeting uses unique interest and preference data that taps into passions relevant for any brand. Whether they are reading the news, playing a game or checking the local weather, the ad will make an impact.
Some people argue that the iAds might cause a problem as it’s a platform for displaying banner advertisements built right into the new iPhone operating system. But for agencies like Phink TV it marks the start of an exciting new era for interactive digital advertising.
See Apple CEO Steve Jobs presenting the new medium during his keynote speech at the WWDC Seminar 2010.
“Its
amazing in 15 seconds of video how compelling it can be!”
Comments
BgLEsWYmUIcqUpKHbVU (08 Jan 2012):
AFAICT you've cvoered all the bases with this answer!
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xjXxStFVdQ (08 Jan 2012):
I just hope whoveer writes these keeps writing more!